ICBC starts process restructuring and service innovation

ICBC will increase core competence and maintain sustainable development through process restructuring, improved innovation and service capability.

Called the "Process Restructuring, Improved Service Year", the bank will move further the innovation on loan service model. Several models, such as "credit + leasing", "indirect financing + direct financing", "investment bank + commercial bank", will be running in parallel to better meet the needs of the customers for diversified financial services. In accordance with the national policy and ICBC development strategy, focus will be shifted to open new channels, tap into fresh markets, lend to companies of higher efficiency, lesser risks, better liquidity, more market potential and low capital consumptions. New models help drive the healthy and continual growth of loan business and support stable and faster economic development.

Industrial and Commercial Bank of China is taking the result of the reform on remote authorization and supervisory scheme to launch the centralized business processing. Under the new model, application processing in the front office is separated from the centralized processing in the back office. ICBC is also taking steps to move conventional businesses onto online platform so that front office can serve the customers in an accurate and simple fashion, and increase the customer experience.

Based on this, ICBC already starts the improvement program on service channels. One aspect is to speed up outlet deployment, install more ATMs and self-service devices.

To achieve the goal of "Process Restructuring, Improved Service Year", ICBC is spending more innovation effort on information technology to support the process restructuring and service improvement. This year, ICBC will concentrate on the R&D and applications for seven platforms including restructuring and optimization of business processes, customer service integration and enhancement. ICBC aims to use high-quality products and services to win customers and promotes through the launch of many new products customized to customer needs, of good benefits and very competitive.