BEA opens i-financial centres

BEA opened its first three i-Financial Centres across Hong Kong combining advanced automated banking services and manned service desks.

These are at prominent locations in Sheung Wan, Tsim Sha Tsui, and Fanling, where there is heavy customer flow. Offering a brand-new banking experience to the Bank’s customers, the centres are equipped with the innovative “i-Teller”, a specially designed facility that enables customers to perform banking transactions with BEA Customer Service Representatives via video call.

Another new facility, the “i-Stock Trading” booth, provides user-friendly stock trading functions. In addition, manned service desks at the new i-Financial Centres offer a range of non-investment services, including consumer loans, mortgage loans, and credit card services.

Furthermore, the centres are equipped with self-service machines, allowing customers to conduct a wide range of banking transactions around the clock, seven days a week.


“One of BEA’s major aims is to extend the reach of its customers, thereby bringing them greater convenience and overall value,” says Mr. Adrian Li, Deputy Chief Executive of BEA. “This new outlet concept enhances both physical and virtual access to our services, and the resulting i-Financial Centres are an excellent complement to our existing branch network,” he adds.