Mastercard, Visa, payment networks launch online checkout solution in APAC
Customers need only to “click to pay” for their web purchases.
Mastercard, along with payment networks American Express, Discover and Visa have launching its Click to Pay online checkout solution to Asia Pacific as part of a global expansion of the service, according to a press release.
The solution, which is based on the EMV secure remote commerce industry standard, is expected to streamline payments across any digital checkout environment or network.
“Rather than having to key in account numbers and personal information every time, people simply click to make online purchases safely and quickly on websites, mobile apps or connected devices,” said Tim Fletcher, senior vice president, acceptance and product management, Mastercard APAC.
An intelligent authentication distinguishes customers at checkout and will help reduce fraud and false declines, he added.
Mastercard said that it is working with payments service providers, gateways and acquirers across APAC to prepare for a streamlined online checkout that supports all participating networks.
The payment networks first announced Click to Pay in the US in October 2019. Since then, more than 10,000 merchants have enabled the universal digital checkout solution for the benefit of their customers. This was later followed by rollouts at Brazil, Canada, Ireland, Kuwait, Mexico, Qatar, Saudi Arabia, United Arab Emirates and the United Kingdom.
In APAC, the Click to Pay expansion includes technical preparations in Australia, Hong Kong, Malaysia, New Zealand and Singapore, with others markets to follow.